Client Case Study FDIC

The Content Bureau labels FDIC’s enormous site for clear navigation.

When you’re an enormous federal agency serving a multitude of audiences, your website can quickly become a morass of poorly organized links and confusing copy—frustrating users. That’s exactly what happened to the FDIC, the government agency that supervises our nation’s banks, insures consumer and business deposits, and helps maintain a stable and sound banking system. To improve the information and services it provided to its multiple constituents—bankers, analysts, consumers, and investors—the FDIC knew it needed a radical website redesign and more user-focused content.

San Francisco-based design firm gotomedia dramatically restructured the FDIC’s site, making it easier for the FDIC’s constituents to find the information they need—often with just a single link.

And they relied on the Content Bureau to develop over 100 pages of crystal-clear page labels, introductory text, and homepage copy. Says Kelly Goto, founder of gotomedia, “The Content Bureau worked with gotomedia as an effective partner and collaborator on the FDIC project. Their team is one of the most efficient and professional groups we have worked with, and their background and skills are of the highest level in this industry. The end result was delivered on time and under budget!”

" The Content Bureau is one of the most efficient and professional groups we have worked with. "

—Kelly Goto, Founder, gotomedia

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