Commercial Bank

The Content Bureau delivered hundreds of creative assets for global commercial bank.

When a beloved client accepted a new role as head of U.S. marketing for a bank based in the Middle East, she called us right away: “I have no team, but I have budget—and a supportive boss!” We got right to work.

The bank’s U.S. brand needed a total overhaul, so we started by prioritizing foundational assets—messaging, naming, and creative brand guidelines. Once those were complete, we met with leaders in the bank’s four largest industry groups—commercial real estate, healthcare, technology, and water—to identify their needs. Their priorities? “Everything!”

The Content Bureau quickly became the bank’s go-to creative team. We collaborated with multiple stakeholders to deliver sharp, on-brand content to elevate and broaden the bank’s reputation in the U.S. market. Over four years, we delivered hundreds of assets. We created banner, print, and English/Spanish radio ads. We gave them brochures, emails, event invitations, newsletters, posters, PowerPoint decks, and social media content. We even designed colorful holiday cards, T-shirts, and a credit card.

The bank’s headquarter office overseas hired another agency to create their new website. When that agency resigned before the project was complete, we stepped in—sourcing and placing photography, refining the site’s graphics, and providing back-end support for the bank’s web team. Our client was ecstatic: “This is perfect! We’re getting tons of positive feedback on the site.”

Before our client left to pursue her next grand adventure in the New York financial services industry, the bank’s leadership—including its notoriously demanding legal department—thanked her for the volume and quality of marketing content she’d delivered to her stakeholders throughout the bank. Equally rewarding for our team? We’re still a vendor at this bank—and our client brought us to her next two gigs.

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