by Ruth | Jul 8, 2010 | How to Create Great Content
White papers get a bad rap. Dull. Long. Overly-complicated. Anything but sexy. But because their longer format and more academic voice are so uniquely suited to sharing thought leadership with your customers, they’re still one of the highest-impact marcom assets you...
by Client | Jun 15, 2010 | How to Create Great Content
As a field marketer, part of my job is to strategically plan and place marketing offers in my campaigns and various media that will attract qualified leads. The ultimate goal: convert those leads to revenue. It’s a tall order, and reaching that goal partly depends on...
by Keven | Jun 10, 2010 | How to Create Great Content
Short words, short sentences, happy readers We at the Content Bureau pride ourselves on taking the tough writing jobs off your hands. But as delighted as we are to help you with marcom projects, we can’t be everywhere. In the course of your daily duties—and even in...
by Bobbie | Jun 1, 2010 | How to Create Great Content
What would Terry Gross Do? I’m a huge fan of NPR’s “Fresh Air with Terry Gross.” Her popular weekday radio show draws an eclectic mix of people from the arts, politics, and current events that I find irresistible. Terry is the consummate interviewer. Warm,...
by Lisa S. | Nov 12, 2009 | How to Create Great Content
Your Highness: I work in marketing at a midsized technology firm. My boss tells me we need a style guide. Yesterday. And I’m just the person to produce it. While I do some writing as part of my job, and I can put commas where they belong—OK, most of the time—I’m not a...
by Lauren | Nov 5, 2009 | How to Create Great Content
At their best, customer case studies provide compelling proof points that support your message. And at their worst, they read like messaging documents sprinkled with stilted quotes. Yawn. So how can you make sure your customer case studies compel—not repel—readers?...
