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Making Your Case: A Guide to Compelling Customer Case Studies

Making Your Case: A Guide to Compelling Customer Case Studies

by Client | Oct 15, 2009 | How to Create Great Content

I recently took a stroll down memory lane—and tripped and fell. The occasion was a look at some of the first customer case studies I ever wrote, way back in 1992. Rereading those pieces, it turned out, was not exactly a pleasant excursion—more like visiting an...
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