by Allison | Jul 28, 2016 | How to Create Great Content
Partner marketing is smart. Selling products through distributors allows you to reach many more customers, and grow your business exponentially. But partners need the right tools—different tools than those you’d share with your customers—to successfully sell your...
by Dan | Jul 7, 2016 | How to Create Great Content
Compelling customer video testimonials are an important part of any modern marketing campaign. Yet superior case study video interviews require equal parts planning and magic. In a YouTube world, how do you capture the best customer sound bites on camera? Before I...
by Eric | Jun 16, 2016 | How to Create Great Content
Going viral is the content marketer’s holy grail. By making audiences feel compelled to share your content, you can multiply the impact of your marketing spend by orders of magnitude. But how do you make that happen? How do you create viral content, like the Old Spice...
by Lauren | Mar 10, 2016 | How to Create Great Content
What’s the ideal word count for a blog post that supports your company’s B2B content marketing program? Search the web and you’ll find plenty of advice about word counts. I just did a quick search and found reasonable recommendations for everything from 500 words to...
by Benjamin | Feb 4, 2016 | How to Create Great Content
Do you want to establish a brand for the first time? Or are you itching to refresh your old one? Perhaps your branding is no longer relevant because of company changes. Or the original brand was done on the cheap. Or maybe the initial product offering has simply...
by Laurel | Aug 4, 2015 | How to Create Great Content
Years of company growth can lead to a hodgepodge of products and services with different names—and big headaches for marcom managers. Customers may be confused about how offerings relate to each other, or where offerings fall on a pricing scale. Even employees may not...
