by Benjamin | Jan 21, 2015 | How to Create Great Content
My previous post on Establishing Brand Guidelines discussed how to make it easier for your constituents—team members, partners, and vendors—to become “brand ambassadors.” Now, let’s examine an often overlooked yet critical step in the process of managing your brand...
by Eric | Jan 14, 2015 | How to Create Great Content
“Use short sentences and shorter paragraphs.” “Web users have short attention spans, so get to the point.” Heard these lines before? Advice for creating digital content typically focuses on keeping things short and sweet. But there’s a growing body of evidence that...
by Dan | Nov 12, 2014 | How to Create Great Content
Compelling customer video testimonials are an important part of any modern marketing campaign. Yet superior case study video interviews require equal parts planning and magic. In a YouTube world, how do you capture the best customer sound-bites on camera? Before I...
by Kate | Oct 6, 2014 | How to Create Great Content
One of the rewards of supporting our super-smart clients is that we at the Content Bureau learn about all sorts of interesting, albeit complex, products and solutions. In the last couple of months alone we have delved into the intricacies of adverse signal detection...
by Ruth | Sep 12, 2014 | How to Create Great Content
In your closet, you have the essentials—a perfect white shirt, a little black dress—and then trendier pieces, like a sharp-looking fedora. Similarly, in your B2B marketing wardrobe, you need both essentials and more of-the-moment assets. One of the most basic, tried...
by Stacy | Aug 27, 2014 | How to Create Great Content
When deciding which customer case studies to produce, our clients typically take one of two approaches: Opportunistic: Ask salespeople to recommend customers who might like to do a story, OR Strategic: Determine which products, industries, and other case study...
