by Benjamin | Jul 28, 2014 | How to Create Great Content
Your brand is ultimately in the hands, or rather the minds, of your audience. The perceptions they have about your company, products, or services essentially formulate your brand. Your brand guidelines, meanwhile, can help you to control many aspects of how your...
by Stacy | Jun 11, 2014 | How to Create Great Content
Can you hear the screams? “Our campaign is scheduled to launch in two weeks, and I need content!!!” Sales of marketing automation software—Marketo, Eloqua, and the like—will grow 60 percent to reach US$1.2 billion in 2014.* Chances are, if you’re working for a large...
by Stacy | May 12, 2014 | How to Create Great Content
We’ve been blogging for years about business-to-business (B2B) eBooks: Which format is best? How to create a great one? Yet in our recent meetings with clients, a more basic question has popped up: What IS an eBook? Short answer: an eBook can be almost anything....
by Jane | Apr 15, 2014 | How to Create Great Content
Marketers may refer to the data sheet by many names—sell sheet, product sheet, one-pager, solution brief. Yet this document’s core mission never wavers: to succinctly yet compellingly summarize how a product can solve specific challenges or otherwise create meaningful...
by Stacy | Apr 1, 2014 | How to Create Great Content
Over the past few months, I’ve shared some tips that I hope will be useful if you’re updating your B2B website. We just launched our new site—hooray!—so I can finally put up this post: Part III, on headlines. We have a Content Bureau saying about writing web home page...
by Lisa S. | Mar 26, 2014 | How to Create Great Content
Do we have content for the data sheet? Could you recommend a good content provider? We post new content every day! Sometimes, at the end of a long week, talk like this can make my cynicism flare. How dare they devalue the hard work that writers do, or demean the power...
