by Keven | Jan 18, 2012 | How to Create Great Content
Blech. It’s already late-mid-January and you still haven’t made a New Year’s resolution. I think I know why: if you’re older than, say, 25, it’s probably impossible to think of a single personal flaw you haven’t already overcome by way of a previous New Year’s...
by Lauren | Nov 18, 2011 | How to Create Great Content
No question about it: video and animations are hotter than ever. You can post them on your site to highlight a product or service—or use them on YouTube and other social sites to connect with customers. And with the advent of smart phones with decent video cameras,...
by Kate | Sep 8, 2011 | How to Create Great Content
We all recognize the symptoms: itchy fingers, pursed lips, maybe a raised eyebrow or uncontrolled eye roll. Yep, you’ve been struck by an acute case of “blog-itis”—the urge to comment on a corporate blog. But before you confine your digital two cents to eternity...
by Lucy S. | May 6, 2011 | How to Create Great Content
The deadline approaches, but words won’t dislodge and tumble onto your screen. You’re juiced up on caffeine and your favorite writing music has been playing for hours. The sum total of three hours of “work”: one crappy sentence. Oh dear, what can you do? I can only...
by Ruth | Apr 15, 2011 | How to Create Great Content
Ho-hum. Another white paper. Most clients struggle to turn this staple of the high tech industry into something exciting, engaging, and most important, actually read. An edgy white paper is refreshing. Challenges your thinking. Shows true zeal. We’ve written hundreds...
by Lauren | Apr 8, 2011 | How to Create Great Content
A recent B2B copywriting project began with our client sending me an array of white papers, case studies, and brochures as background material. She called particular attention to one white paper as a great benefits overview. Indeed, the paper does provide a very clear...
