by Chris | Dec 11, 2012 | How to Create Great Content
Email marketing campaigns live or die based on their ability to lure recipients into reading beyond the subject line—instead of hitting the delete key. In the wake of the election, President Obama’s digital analytics and email fundraising teams have revealed the...
by Eric | Sep 18, 2012 | How to Create Great Content
Once upon a time, it was a Mad Men world. Marketers worked by instinct, making enormous up-front investments with no clue whether campaigns would succeed or fail. Agencies grew more based on the thickness of their Rolodexes and their persuasiveness in pitch meetings...
by Ruth | Aug 21, 2012 | How to Create Great Content
You’re tasked with creating solid and rich marketing messaging. Suddenly, everyone around you wants to weigh in on content—and the “messaging madness” ensues. Whether you’re developing the foundation for a multiproduct campaign or creating detailed product...
by Stacy | Aug 3, 2012 | How to Create Great Content
Blogging is fun! Running a high-quality corporate blog, however, is a huge pain in the a$$ (and expensive, too). It should be. Your corporate blog may be your single most important marketing asset, after your search-engine-optimized website. Chances are, your posts...
by Ruth | Jul 25, 2012 | How to Create Great Content
What can you do with 25 words? Write a note to your kids about how to reheat dinner. Make a grocery list. How about tell a complete, compelling story? It’s possible to finesse about two dozen words into a product description that’s not so high-level it glosses over...
by Ruth | Feb 23, 2012 | How to Create Great Content
Looking to pack a big content punch into a small file? Need to convey complex or detailed information, but don’t think your audience can stomach another 20-page white paper? Want your document to be visually interesting and interactive, too? Look no further than an...
