by Eric | Oct 12, 2012 | Partnering with your Agency
Work in marketing long enough and you’ll feel it: the pit in your stomach when you and your creative team start talking past each other. “The creative team isn’t giving us what we want,” you assert. “Marketing doesn’t know what it wants,” the creative team counters....
by Allison | Sep 26, 2012 | Partnering with your Agency
When clients hire the Content Bureau to manage their massive, multi-asset marcom projects, it’s their ongoing engagement that plays a key role in the project’s success. In this post, one of the Content Bureau’s beloved clients, Kerry Anne Rothe, Senior Manager of...
