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Four Online Tools to Improve Your Copywriting

Tuesday, April 26th, 2016 by Eric Wilinski

Good copywriting is smart—plus polished, professional, and mistake-free. It helps your brand look good. It can also help you engage your audience more deeply and convert more prospects to customers. If you’re looking to “level up” the quality of your copywriting, there are many helpful tools available on the internet:

1. The free Hemingway App promises to makes your writing “bold and clear” by identifying:

  • Sentences that can be shortened or split into separate sentences for the sake of simplicity and clarity
  • Words that can be replaced with shorter, simpler words
  • Adverbs (which in many cases can be cut)
  • Uses of the passive voice (which, if you want to write crystal-clear copy, you should use only when absolutely necessary)

2. Grammarly is a browser extension that identifies and suggests corrections to ungrammatical writing. The free version checks for 100 points of grammar; the premium version is significantly more robust. Importantly, Grammarly works wherever you are on the web, from Facebook, Twitter, and LinkedIn, to WordPress and Gmail.

3. Having a hard time coming up with a topic for an article or blog post? Portent’s free content idea generator can help. Just input the general subject you want to discuss—Big Data, for example, or tacos—and this nifty tool lets you generate a bunch of ideas for titles (e.g., “Warning: You’re Losing Money by Not Using Big Data,” “The Evolution of Tacos”). Even if it doesn’t give you the perfect title, it can help trigger your creativity—so using it is a worthwhile exercise if a deadline is approaching.

4. The cliché finder is a free tool that checks your writing for clichés. These days, bad writing is spreading like wildfire. To help combat it, this tool studies every nook and cranny of your writing looking for clichés, which in most cases should be eliminated with extreme prejudice. Best of all, using this tool is as easy as apple pie—just copy and paste the writing you want to check, then press “find clichés.” Give it a try with this paragraph. You might hit the jackpot.

Of course, online tools can only help so much when you want to improve copywriting quality. When it comes to your business, it can make a lot of sense to hire a professional for higher-quality results. This is as true of copywriting as it is of graphic design or marketing strategy or financial services or . . .  you get the idea.

is a member of the Content Bureau editorial team.

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