Resources

Partnering with your agency

Want to get the most out of your agency? Read our best practices for successful B2B marketing content development—scoping work, managing stakeholder feedback, project management, and more—written by our experienced B2B content marketing team.

More Resources

Why Infographics Work

Infographics are a powerful design tool. They soar into a realm where bar charts, pie charts, and raw data can never travel: instantaneous emotional connection. Let’s look at an example from USAID (below). At first glance, the poster’s strong symbols and clear...

How to Create a Great Webinar

If there’s one B2B marketing asset that has been working overtime during the pandemic, it’s the humble webinar. As COVID-19 maintains a global foothold, companies are increasingly resigned to conducting business virtually—and many plan to continue post-pandemic....

We’re #3 Out of 14,500 Content Marketing Agencies Worldwide

“That’s a bronze medal!” Thanks to two new (totally independent) reviews from beloved clients, we’ve just achieved third place worldwide out of more than 14,500 content marketing agencies listed on Clutch—a ratings site like Yelp for professional services firms. What...

Smart B2B Tech Marketing: Dan Ahern

To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Dan Ahern. Name: Dan Ahern In: San Francisco Hired the Content Bureau at: Autodesk...

Smart B2B Tech Marketing: Patricia Harris

To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Patricia Harris. Name: Patricia Harris In: Denver Hired the Content Bureau at:...

Smart B2B Fintech Marketing: Anna Suarez

To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Anna Suarez. Name: Anna Suarez In: San Francisco Hired the Content Bureau at:...

Smart B2B Tech Marketing: Nathalie Mainland

To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Nathalie Mainland. Name: Nathalie Mainland In: San Francisco Hired the Content...

Smart B2B Payments Marketing: Keala Gaines

To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Keala Gaines. Name: Keala Gaines In: San Francisco Hired the Content Bureau at:...

Smart Venture Capital and Private Equity Marketing: Jennifer James

To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious marketing cred, brains, and heart have always inspired us. Next up: Jennifer James. Name: Jennifer James In: San Francisco Hired the Content Bureau at:...

Smart B2B Tech Marketing: Jennifer Toton

To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Jennifer Toton. Name: Jennifer Toton In: San Francisco Hired the Content Bureau at:...

Smart B2B Tech Marketing: Keri Spehalski

To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Keri Spehalski. Name: Keri Spehalski In: Portland Hired the Content Bureau at: SRC...

Smart B2B Tech Marketing: Alex Amado

To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock stars whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Alex Amado. Name: Alex Amado In: San Francisco Works at: Adobe Best marketing asset ever...

Smart B2B Fintech Marketing: Marci Walsh

To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Marci Walsh. Name: Marci Walsh In: San Francisco Hired the Content Bureau at:...

Smart B2B Tech Marketing: Michelle Perroton

To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Michelle Perroton. Name: Michelle Perroton In: Seattle Hired the Content Bureau at:...

Smart B2B Tech Marketing: Philip Say

To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Philip Say. Name: Philip Say In: San Francisco Hired the Content Bureau at: SAP,...

Smart B2B Fintech Marketing: Linette Zanona Atterbury

To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Linette Zanona Atterbury. Name: Linette Zanona Atterbury In: San Francisco Hired...

Smart B2B Financial Services Marketing: Debra Bar

To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Debra Bar. Name: Debra Bar In: NYC Hired the Content Bureau at: RBC Capital...

Smart B2B Tech Marketing: E Gilliam

To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: E Gilliam. Name: E Gilliam In: San Francisco Hired the Content Bureau at: Equinix...

Smart B2B Tech Marketing: Joy Stark

To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Joy Stark. Name: Joy Stark In: Boston Hired the Content Bureau at: Autodesk For: Tech...

Smart B2B Tech Marketing: Jen Schulze

To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. First up: Jen Schulze. Name: Jen Schulze In: San Francisco Hired the Content Bureau at: SAP,...

How to Create Bite-Sized Content

You’ve got barrels of data. A dense 15-page whitepaper. Reams of statistically significant survey results. Presentations stuffed with charts and graphs. Content is not the issue; making it accessible and digestible is your challenge. Content distillation—the creation...

We’re the #1 Content Marketing Agency on Clutch

Wow! I was super excited several months ago when we were ranked #3, but thanks to a new (totally independent) review from one of our beloved clients, we’ve achieved the top spot out of more than 7,800 content marketing agencies listed on Clutch. What a special honor...