Resources
Partnering with your agency
Want to get the most out of your agency? Read our best practices for successful B2B marketing content development—scoping work, managing stakeholder feedback, project management, and more—written by our experienced B2B content marketing team.
Featured Resources
Be a Superstar Reviewer: Four Tips for Getting What You Want from Your Copywriter
Tips for Selecting and Working with Subject Matter Experts
What Causes Marcom Projects to Fail
More Resources
How You Should Actually be Using AI for B2B Content Development
Discover how AI can revolutionize B2B content creation and development, and generate high-quality content for your B2B audience.
What’s the buzz with Figma?
You’re about to kick off an important internal project—the formidable company website redesign. With SMEs, project managers, SEO experts, graphic designers, writers, and editors working remotely in multiple time zones, the thought of collaborating can be daunting....
2023 SEO Trends: Your Roadmap to Success in Search
Hey there, B2B SEO devotees! It’s only April, and the search engine optimization game’s already changing. Time to level up your website’s SEO with these top 10 tips (plus a bonus!). Supplement your E.A.T with "experience": With its latest update, Google no longer...
Elevate Your B2B Website Rankings with E-E-A-T
If you work in the world of SEO, you know the importance of E-A-T—expertise, authoritativeness, and trustworthiness—in Google website rankings. But did you know that Google made some revisions to its quality rater guidelines in December 2022? Not only has Google...
Why Infographics Work
Infographics are a powerful design tool. They soar into a realm where bar charts, pie charts, and raw data can never travel: instantaneous emotional connection. Let’s look at an example from USAID (below). At first glance, the poster’s strong symbols and clear...
How Working With a Certified Women-Owned B2B Content Marketing Agency Benefits Your Company
We are exceptionally proud to announce news that will help our B2B marketing clients’ procurement and supplier diversity teams. Although we’ve been woman-owned since our 2000 founding, the Content Bureau is now formally certified as a Women’s Business Enterprise (WBE)...
Muah! The Content Bureau voted #1 San Francisco Content Marketing Agency!
Happy Valentine’s Day! We have some ❤️❤️❤️ news to share. Based on independent reviews from our very own clients, The Content Bureau is now the #1 San Francisco Content Marketing Agency out of 278 San Francisco Bay Area content marketing firms listed on Clutch (the...
How to Create a Great Webinar
If there’s one B2B marketing asset that has been working overtime during the pandemic, it’s the humble webinar. As COVID-19 maintains a global foothold, companies are increasingly resigned to conducting business virtually—and many plan to continue post-pandemic....
We’re #3 Out of 14,500 Content Marketing Agencies Worldwide
“That’s a bronze medal!” Thanks to two new (totally independent) reviews from beloved clients, we’ve just achieved third place worldwide out of more than 14,500 content marketing agencies listed on Clutch—a ratings site like Yelp for professional services firms. What...
Scrub “Master/Slave” and “Whitelist/Blacklist” from Marketing Content
The technical phrase “master and slave” describes a scenario where one device or process controls another, like two hard drives; it’s also used to describe photography flash technology. The phrase has been around for decades, according to Wikipedia. To read the words...
Smart B2B Tech Marketing: Dan Ahern
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Dan Ahern. Name: Dan Ahern In: San Francisco Hired the Content Bureau at: Autodesk...
Smart B2B Tech Marketing: Patricia Harris
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Patricia Harris. Name: Patricia Harris In: Denver Hired the Content Bureau at:...
Smart B2B Fintech Marketing: Anna Suarez
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Anna Suarez. Name: Anna Suarez In: San Francisco Hired the Content Bureau at:...
Smart B2B Tech Marketing: Nathalie Mainland
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Nathalie Mainland. Name: Nathalie Mainland In: San Francisco Hired the Content...
Smart B2B Payments Marketing: Keala Gaines
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Keala Gaines. Name: Keala Gaines In: San Francisco Hired the Content Bureau at:...
Smart Venture Capital and Private Equity Marketing: Jennifer James
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious marketing cred, brains, and heart have always inspired us. Next up: Jennifer James. Name: Jennifer James In: San Francisco Hired the Content Bureau at:...
Smart B2B Tech Marketing: Jennifer Toton
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Jennifer Toton. Name: Jennifer Toton In: San Francisco Hired the Content Bureau at:...
Smart B2B Tech Marketing: Keri Spehalski
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Keri Spehalski. Name: Keri Spehalski In: Portland Hired the Content Bureau at: SRC...
Smart B2B Tech Marketing: Alex Amado
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock stars whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Alex Amado. Name: Alex Amado In: San Francisco Works at: Adobe Best marketing asset ever...
Smart B2B Fintech Marketing: Marci Walsh
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Marci Walsh. Name: Marci Walsh In: San Francisco Hired the Content Bureau at:...
Smart B2B Tech Marketing: Michelle Perroton
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Michelle Perroton. Name: Michelle Perroton In: Seattle Hired the Content Bureau at:...
Smart B2B Tech Marketing: Philip Say
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Philip Say. Name: Philip Say In: San Francisco Hired the Content Bureau at: SAP,...
Smart B2B Fintech Marketing: Linette Zanona Atterbury
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Linette Zanona Atterbury. Name: Linette Zanona Atterbury In: San Francisco Hired...
Smart B2B Financial Services Marketing: Debra Bar
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Debra Bar. Name: Debra Bar In: NYC Hired the Content Bureau at: RBC Capital...
Smart B2B Tech Marketing: E Gilliam
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: E Gilliam. Name: E Gilliam In: San Francisco Hired the Content Bureau at: Equinix...
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