Resources
Industry-specific resources
Are you responsible for content marketing at a B2B enterprise tech company, financial or professional services company, or venture capital or private equity firm? Find resources specific to your industry here.
Featured Resources
Smart B2B Tech Marketing: Patricia Harris
Smart B2B Fintech Marketing: Linette Zanona Atterbury
Smart Venture Capital and Private Equity Marketing: Jennifer James
More Resources
Smart B2B Tech Marketing: Dan Ahern
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Dan Ahern. Name: Dan Ahern In: San Francisco Hired the Content Bureau at: Autodesk...
Smart B2B Tech Marketing: Patricia Harris
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Patricia Harris. Name: Patricia Harris In: Denver Hired the Content Bureau at:...
Smart B2B Fintech Marketing: Anna Suarez
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Anna Suarez. Name: Anna Suarez In: San Francisco Hired the Content Bureau at:...
Smart B2B Tech Marketing: Nathalie Mainland
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Nathalie Mainland. Name: Nathalie Mainland In: San Francisco Hired the Content...
Smart B2B Payments Marketing: Keala Gaines
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Keala Gaines. Name: Keala Gaines In: San Francisco Hired the Content Bureau at:...
Smart Venture Capital and Private Equity Marketing: Jennifer James
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious marketing cred, brains, and heart have always inspired us. Next up: Jennifer James. Name: Jennifer James In: San Francisco Hired the Content Bureau at:...
Smart B2B Tech Marketing: Jennifer Toton
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Jennifer Toton. Name: Jennifer Toton In: San Francisco Hired the Content Bureau at:...
Smart B2B Tech Marketing: Keri Spehalski
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Keri Spehalski. Name: Keri Spehalski In: Portland Hired the Content Bureau at: SRC...
Smart B2B Tech Marketing: Alex Amado
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock stars whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Alex Amado. Name: Alex Amado In: San Francisco Works at: Adobe Best marketing asset ever...
Smart B2B Fintech Marketing: Marci Walsh
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Marci Walsh. Name: Marci Walsh In: San Francisco Hired the Content Bureau at:...
Smart B2B Tech Marketing: Michelle Perroton
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Michelle Perroton. Name: Michelle Perroton In: Seattle Hired the Content Bureau at:...
Smart B2B Tech Marketing: Philip Say
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Philip Say. Name: Philip Say In: San Francisco Hired the Content Bureau at: SAP,...
Smart B2B Fintech Marketing: Linette Zanona Atterbury
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Linette Zanona Atterbury. Name: Linette Zanona Atterbury In: San Francisco Hired...
Smart B2B Financial Services Marketing: Debra Bar
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Debra Bar. Name: Debra Bar In: NYC Hired the Content Bureau at: RBC Capital...
Smart B2B Tech Marketing: E Gilliam
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from 20 rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: E Gilliam. Name: E Gilliam In: San Francisco Hired the Content Bureau at: Equinix...
Smart B2B Tech Marketing: Joy Stark
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. Next up: Joy Stark. Name: Joy Stark In: Boston Hired the Content Bureau at: Autodesk For: Tech...
Smart B2B Tech Marketing: Jen Schulze
To celebrate the Content Bureau’s 20th anniversary, we’re seeking wisdom from rock star clients whose serious B2B marketing cred, brains, and heart have always inspired us. First up: Jen Schulze. Name: Jen Schulze In: San Francisco Hired the Content Bureau at: SAP,...
Yes, PPM Design Really Matters
Does PPM design really matter? Absolutely. Read this post to learn the basics of good design for this vital document, plus a few other strategies to help make your PPM stand out.
The Secret to Writing Better PPMs: Go Formal
Writing a venture capital or private equity PPM? Embrace the formality of the process. Learn how doing so can help you create a better private placement memorandum and save you time.
How to Write a Great Private Placement Memorandum
Everyone in venture capital and private equity is familiar with private placement memorandums (PPMs)—perhaps all too familiar. Let’s face it: PPMs can be long, dry, and formulaic. They don’t have to be. At ABS Capital Partners, we aim to write PPMs that do more than...
The Truth About Marketing Writing
A veteran marketing writer and editor spills the beans on truth in marketing, truth in advertising, and what makes good copy in the non-profit vs. corporate world.
Field Note #1: The New Sales Funnel
Sometimes I’m alarmed by how much business terminology, particularly in sales and marketing, borrows from the brutal lexicon of warfare: words such as strategy, tactics, campaign, and force (as in sales force) each hearken back to Sun Tzu’s The Art of War. The field...
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