Scrub “Master/Slave” and “Whitelist/Blacklist” from Marketing Content

The Oxford Comma Argument Rages On

“Nothing, but nothing—profanity, transgender pronouns, apostrophe abuse—excites the passion of grammar geeks more than the serial, or Oxford, comma,” according to The New Yorker. Much like asking creative types if they put one space or two after a period, demanding...
Scrub “Master/Slave” and “Whitelist/Blacklist” from Marketing Content

The Grammar Queen’s Guide to Capitalization

  Your Highness:  I must confess a shortcoming. Sometimes I’m not sure when to capitalize words. OK, some words. The important ones, like my Boss’s Job Title (boss’s job title?). And the smaller ones in headlines. The more examples that come to mind, the more...
Scrub “Master/Slave” and “Whitelist/Blacklist” from Marketing Content

Five Tips from a PowerPoint Script Writer

PowerPoint slides provide visual support for the facts, figures, and messages that you want to impart to your target audience. But your script is what really helps to tell your story. Developing a compelling script for your PowerPoint presentation takes work and...