by Chris | Jul 7, 2020 | Copywriting Tips
The technical phrase “master and slave” describes a scenario where one device or process controls another, like two hard drives; it’s also used to describe photography flash technology. The phrase has been around for decades, according to Wikipedia. To read the words...
by Chris | Mar 28, 2017 | Copywriting Tips
“Nothing, but nothing—profanity, transgender pronouns, apostrophe abuse—excites the passion of grammar geeks more than the serial, or Oxford, comma,” according to The New Yorker. Much like asking creative types if they put one space or two after a period, demanding...
by Lisa S. | Apr 20, 2016 | Copywriting Tips
Your Highness: I must confess a shortcoming. Sometimes I’m not sure when to capitalize words. OK, some words. The important ones, like my Boss’s Job Title (boss’s job title?). And the smaller ones in headlines. The more examples that come to mind, the more...
by Chris | Jan 20, 2016 | Copywriting Tips
The public transition of Caitlyn Jenner and the popularity of the Amazon show “Transparent” have given words like “transgender” and “cisgender” a higher profile. At the same time, journalists and other content developers struggle with gender sensitivity in their...
by Lisa S. | Oct 28, 2014 | Copywriting Tips
Your Highness: I want my writing to look professional. Actually, that may be too ambitious a goal. I’d settle for avoiding embarrassing mistakes. Specifically, I can’t seem to figure out where the apostrophes go, or don’t … or why. Please help me before my lack of...
by Allison | Aug 19, 2013 | Copywriting Tips
PowerPoint slides provide visual support for the facts, figures, and messages that you want to impart to your target audience. But your script is what really helps to tell your story. Developing a compelling script for your PowerPoint presentation takes work and...
