by Chris | Nov 30, 2010 | Copywriting Tips
As our fingers fly across our smartphones, we’ve developed a shorthand way to dash off messages without spending too much time on the finer points of spelling and grammar. “C U later” and “gr8” substitute for actual language when we’re communicating via the small...
by Lisa S. | Jul 29, 2010 | Copywriting Tips
Your Highness: It seems like such a small thing, but it’s wreaking havoc with my writing: I have no control over the hyphen. This is particularly bad because I have just accepted a new job as marketing manager for a technology start-up. Startup? Start up? I’m supposed...
by Lisa S. | May 11, 2010 | Copywriting Tips
Your Highness: Like many marcom professionals, I spend most of my day communicating via e-mail. And that’s when I’m not texting, or attending meetings. (I admit it: sometimes I send emails and texts during meetings. Is that so bad? Don’t answer that.) Many of my...
by Kate | Dec 1, 2009 | Copywriting Tips
Titles and leads can either grab our readers, or turn them off completely. A title is the prose equivalent of a first impression—and we all know what our mothers said about the importance of first impressions! To make sure readers keep reading, we must make a special...
by Chris | Nov 16, 2009 | Copywriting Tips
If you’ve read the fabulous Grammar Queen’s post on creating a corporate style guide (and if you haven’t read it, do so right now), you know you must make some decisions about how your organization crosses the t’s and dots the i’s. However, you can’t possibly list...
by Lisa S. | Oct 22, 2009 | Copywriting Tips
Your Highness: This letter is being written because I’ve been told that there is a problem with my writing. Specifically, a problem with the passive voice. But understanding this is difficult. I mean, my job is in marketing. I’m supposed to be good with words. And...
