by Chris | May 23, 2012 | Copywriting Tips
If you want to set off a heated argument among a bunch of writers, buy them a round of drinks and say, “So, comma placement. What’s the big deal, anyway?” As Ben Yagoda, a professor of English at the University of Delaware, wrote in The New York Times earlier this...
by Lisa S. | Nov 10, 2011 | Copywriting Tips
Your Highness: I hold a job that requires I write articles, press releases, and similar pieces in which I quote others. You’d think I’d have such matters down by now, but I’ll come clean: I never really learned the rules for using quotation marks. To complicate...
by Lisa S. | Sep 20, 2011 | Copywriting Tips
It happens to everyone eventually, amateurs and pros alike. I’m not just talking garden-variety typos—although those happen too, albeit rarely for those of us whose job it is to eradicate them. I’m talking about the editor-defying, snorf-eliciting Typos of Death, the...
by Lisa S. | Jun 17, 2011 | Copywriting Tips
Your Highness: I have a confession to make: I live in fear of the semicolon. As phobias go, I know it could be worse. I could have an aversion to, say, spiders, or maybe conference calls or my BlackBerry. Which would really be unfortunate, since I work in marketing....
by Keven | Feb 8, 2011 | Copywriting Tips
You’ve made it through 364 days without killing your relationship. Good for you! Now it’s Valentine’s Day – the day your Significant Other will scrutinize everything about you. Even your grammar. If you can just get through February 14 without committing a major...
by Partner | Jan 6, 2011 | Copywriting Tips
You and your team have spent hundreds of collective hours and thousands of dollars on the launch of a great marketing campaign in English. Along the way, everyone gained a few new grey hairs. Whew! You’re done, right? Bring out the Champagne, bonus checks and hair...