by Ruth | Mar 15, 2017 | Partnering with your Agency
All marketing managers want to get the most from their copywriting budgets. When you hire the Content Bureau, we’ll typically ask you to review up to three drafts of copy. Is there a right way to review B2B copy? Absolutely! For best results, make your feedback the...
by Chris | Nov 18, 2016 | Partnering with your Agency
I’ve never liked pure “ghostwriting”—that is, writing all of the words under someone else’s name without any input from the person who’s actually taking the credit. I’m not annoyed that I don’t share the spotlight. I just think that writing falls flat when there’s no...
by Stacy | Nov 1, 2016 | Partnering with your Agency
Yes! This is possible! It’s all about bundling. Our clients—ambitious marketers at large B2B technology and financial services companies—tend to use us for the “hard stuff.” These days, the “hard stuff” isn’t just the long stuff, it’s a bundle of marketing program...
by Allison | Jun 8, 2016 | Partnering with your Agency
We love to give our clients what they want, and sometimes that means coming up with creative ways to help them do more with a smaller budget. To help clients spend less, we’ve found ways to modify the asset format, change the approach (they do more work—we do less),...
by Stacy | May 24, 2016 | Partnering with your Agency
Here at the Content Bureau, we really like efficiency. We include a detailed project methodology in every proposal, and work very hard to hold our clients to that process during every project. We do this for one simple reason: our methodology helps us to create the...
by Stacy | Jan 13, 2016 | Partnering with your Agency
It’s a new year, and we’re having fun coming up with wild new marketing assets for our clients. I just emailed one of our all-time most creative clients—she once asked us to create a pinwheel, yes: a marcom lollipop spinning on a stick!—and it reminded me to tell you...
