by Allison | Mar 10, 2015 | Design Tips
One of the best things about working for The Content Bureau is that our clients trust us with the hard stuff—and we love a challenge. Here’s one case where we had to develop a new type of asset for a longtime client—fast: Background: One of our Fortune 500 clients...
by Ruth | Jun 18, 2014 | Design Tips
B2B marketing often requires that dense and complicated concepts be conveyed in a clear, concise manner. Using visual elements can reinforce and simplify the messages you’re communicating in writing. At the Content Bureau, we’re often called on to take gnarly...
by Todd | Jul 16, 2013 | Design Tips
Web banner ads can be a very effective way for your company to market products and services online. They help build brand awareness, increase visibility, and drive traffic to your site. But getting customers to notice—and actually click on—your banner ad is easier...
by Todd | May 22, 2013 | Design Tips
When people first started interacting with computers, software designers chose visual metaphors to help users acclimate to the new environment. The folder icon is a good early example. It immediately made sense that this was a place to store documents. The idea that...
by Ruth | Nov 8, 2012 | Design Tips
When is the last time you encountered a road sign with the words “Curvy Road Ahead”? More than likely, you saw a sign like this instead: This sign is highly effective. It’s clear the road ahead has twists and turns—and the squiggly arrow requires no translation. In...
by Allison | Apr 18, 2012 | Design Tips
You have a mountain of valuable data—but how can you use it to convey a poignant message? The answer: a simple but powerful bar, line, or pie graph that will help your audience quickly understand the meaning of your data. Here are a few basic types of graphs: Bar...
