by Jasmine | Jul 14, 2023 | Design Tips
You’re about to kick off an important internal project—the formidable company website redesign. With SMEs, project managers, SEO experts, graphic designers, writers, and editors working remotely in multiple time zones, the thought of collaborating can be daunting....
by Masha | Feb 6, 2023 | Design Tips
Infographics are a powerful design tool. They soar into a realm where bar charts, pie charts, and raw data can never travel: instantaneous emotional connection. Let’s look at an example from USAID (below). At first glance, the poster’s strong symbols and clear...
by Allison | Apr 5, 2017 | Design Tips
“In the end, we want a PDF—but should we create it in InDesign or PowerPoint?” It’s a question frequently asked around here, and the answer is always the same: “It depends.” When deciding on an asset format, we ask our clients to consider the following: Design...
by Michelle | Mar 22, 2017 | Design Tips
You’ve received a request for a vector logo file from the Content Bureau’s graphic designer. If you’re confused about what that means, and about the difference between image file types, you’re not alone. Let’s chat about these two image file types—vector and...
by Todd | Sep 15, 2016 | Design Tips
Co-branded data sheets are exceptionally popular marketing assets, and it’s easy to see why. These one-pagers not only make it super easy for partners to sell your products, they also make for a great leave-behind with prospective customers. But it can be tricky to...
by Ruth | Apr 5, 2016 | Design Tips
Perhaps you’ve seen one recently: a great PowerPoint presentation that was both content-rich and visually interesting. As a B2B marketing professional, you may have wondered what makes a truly great slide. One that’s as concise as it is visually compelling. One that’s...
