Resources
HOW TO CREATE
GREAT CONTENT
Responsible for creating a large volume of outstanding B2B marketing content each year? Read the Content Bureau’s tips and tricks for developing high‑quality B2B marketing assets.
Featured Resources
How You Should Actually be Using AI for B2B Content Development
How to Write a Great Thought Leadership Blog Post
The Five Most Useful Partner Marketing Assets
More Resources
How You Should Actually be Using AI for B2B Content Development
Discover how AI can revolutionize B2B content creation and development, and generate high-quality content for your B2B audience.
2023 SEO Trends: Your Roadmap to Success in Search
Hey there, B2B SEO devotees! It’s only April, and the search engine optimization game’s already changing. Time to level up your website’s SEO with these top 10 tips (plus a bonus!). Supplement your E.A.T with "experience": With its latest update, Google no longer...
Elevate Your B2B Website Rankings with E-E-A-T
If you work in the world of SEO, you know the importance of E-A-T—expertise, authoritativeness, and trustworthiness—in Google website rankings. But did you know that Google made some revisions to its quality rater guidelines in December 2022? Not only has Google...
How to Create a Great Webinar
If there’s one B2B marketing asset that has been working overtime during the pandemic, it’s the humble webinar. As COVID-19 maintains a global foothold, companies are increasingly resigned to conducting business virtually—and many plan to continue post-pandemic....
How to Create Bite-Sized Content
You’ve got barrels of data. A dense 15-page whitepaper. Reams of statistically significant survey results. Presentations stuffed with charts and graphs. Content is not the issue; making it accessible and digestible is your challenge. Content distillation—the creation...
Case Study: The Content Bureau Creates Vibrant eBooks, Infographics for RSA Security
Which B2B marketing content is stickiest? RSA Security chose bright, eye-catching imagery for its new eBooks and infographics—creating an accessible and highly memorable security story. You can read all about our work for RSA Security in this new Content Bureau case...
Three Tips for Turning Data Into Compelling Marketing Content
Did you recently fund a customer survey? Or hire a firm to do primary research related to trending issues in your industry? Chances are, you’re looking at a plethora of data compiled into Excel spreadsheets, or summarized in charts, graphs, tables, and scores of...
Tips for Selecting and Working with Subject Matter Experts
It’s time to attract leads with another top-of-the-funnel gem. You need a compelling, thought-leadership-filled B2B ebook or white paper that people will leap to download. And that asset must enhance your brand and further your core message—which calls for more than a...
Avoid the Pitfalls of Online Research for Stats and Surveys
With just a few keystrokes and clicks in Google, a world of research, statistics, and studies are available to bolster white papers, bylined articles, and blog posts. Unfortunately, the explosion of online content has made sourcing this research a...
Naming Matters: Eschew the Fancy “E”
I was traveling on a train recently and I found myself staring at the station sign at Bay Pointe, the name of a new housing development. Is it pronounced “bay point” or “bay point-ee” or “bay point-ay?” I wondered. Who decided on that spelling? What's...
Words to Watch: The Stocking-Size Style Guide
We love creating editorial style guides and brand guidelines because they can help a company to produce more effective content for years. These references can be especially helpful for people in your organization who produce content but don’t count writing as a core...
Copy Blocks: Really, What Can’t They Do?
At the Content Bureau, we produce a lot of marketing assets. A few are crucial but short-lived one-offs, for events or other special occasions. Most—like web copy, case studies, and infographics—are designed to serve your business for much longer, in a variety of...
How to Write Award-Winning Copy
Part two of a three-part series. As I mentioned in my previous post, I was recently invited to join the judges of the Verbal Identity panel of the 2016 LIA Awards. Now that the LIA winners for Verbal Identity have been announced, we can examine why those Gold and...
Building Brand Loyalty with Content Marketing
Amazon. Apple. Facebook. The brands with the most loyal customers are, more often than not, the most successful in their market. And it’s no wonder: loyal customers are repeat customers. They’re easier to upsell and cross-sell, and they’re less price-sensitive. They...
How to Create a Co-Branded Case Study
You’d love your partners to put their all into marketing your shared offering, but the truth is that they’re as busy as you are. Add to that the possibility that they’re less than well equipped to produce professional marketing collateral—and your path is clear. To...
How to Create a Partner-Facing PowerPoint Pitch Deck
To make it ultra easy for partners to sell your products, we suggest giving them a ready-to-use, co-branded sales deck. This asset includes logos from both of your companies, as well as customized information about how your products work together to benefit your...
Play Nice: Write the Perfect B2B Sales Playbook for Partners
If you sell B2B products through partner channels, a sales playbook just might become the most effective marketing asset in your arsenal. That’s because a good playbook gets partners talking about your products directly with their customers. Some playbooks are massive...
How to Create Great Partner Marketing Messaging
You’ve got partners eager to sell your latest offering. Before they head out the door to talk to their customers on your behalf, make sure you arm them with the foundation to speak intelligently (and on message!) about your solution. The best way to accomplish this?...
The Five Most Useful Partner Marketing Assets
Partner marketing is smart. Selling products through distributors allows you to reach many more customers, and grow your business exponentially. But partners need the right tools—different tools than those you’d share with your customers—to successfully sell your...
Throwback Thursday—How to Create a Great Customer Video, Part I: The Case Study Interview
Compelling customer video testimonials are an important part of any modern marketing campaign. Yet superior case study video interviews require equal parts planning and magic. In a YouTube world, how do you capture the best customer sound bites on camera? Before I...
Four Steps to More-Viral Marketing Content
Going viral is the content marketer’s holy grail. By making audiences feel compelled to share your content, you can multiply the impact of your marketing spend by orders of magnitude. But how do you make that happen? How do you create viral content, like the Old Spice...
How to Pick a Word Count for B2B Content Marketing Blog Posts
What’s the ideal word count for a blog post that supports your company’s B2B content marketing program? Search the web and you’ll find plenty of advice about word counts. I just did a quick search and found reasonable recommendations for everything from 500 words to...
Everything You Wanted to Know About Branding But Were Afraid to Ask
Do you want to establish a brand for the first time? Or are you itching to refresh your old one? Perhaps your branding is no longer relevant because of company changes. Or the original brand was done on the cheap. Or maybe the initial product offering has simply...
Keeping Your House in Order: Naming Architecture and Brand Architecture
A thoughtfully developed naming architecture can keep your brand portfolio well organized, and help your customers find and buy more of your products and services.
Manage Your Brand Assets Like a Pro
What’s your approach to brand asset management? (Or do you even have one?) Read these tips for creating a set of brand assets and documents that will help to amplify your brand—and enhance the success of your marketing communications.
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