While doing research, I found myself perusing the websites of a number of B2B startups. Some sites were lovely, well written, and easy to navigate. Many weren’t. That didn’t surprise me. Some early stage startups aren’t ready to invest in a slick website and professional copywriting. But what did surprise me was how many startups used no search engine optimization (SEO). None. Zip. Nada.
A little SEO goes a long way. In fact, start-ups can see near-immediate results from an optimized site.
Take Adara Media as an example. Earlier this year, we worked with Adara Media to identify key word phrases, write search engine optimized copy, and integrate SEO into the design of its new website. Now, the company is a top search listing for potential customers looking for Adara Media’s services. Read our Adara Media case study, and get inspired.