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New Study Proves That Success is Exciting, Contagious

Friday, February 4th, 2011 by Alicia

One of our job perks is occasionally to be swept up in “coattails excitement.” Our clients often call on us for help when they’ve got big things brewing—they’re launching a new product, expanding into a new market, or presenting a new idea that’s tricky to explain (or all of the above, as in the case of PayPal’s Digital Goods global product launch). When the campaign is a smashing success, we consultants get to experience a bit of that heady satisfaction too.

It compounds the good vibes when our client steps up and gives a public round of applause to the Content Bureau team who helped make the campaign a great one. We’re grateful to Therese Maher, PayPal Senior Global Marketing Manager, Digital Goods, for the shout-out in our latest case study, and for letting us ride her coattails for a dynamo product launch.

is a member of the Content Bureau editorial team.

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