The Content Bureau: B2B Marketing Content Development.

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Partnering with your agency

Want to get the most out of your agency? Read our best practices for successful B2B marketing content development—scoping work, managing stakeholder feedback, project management, and more—written by our experienced B2B content marketing team.

Featured Resources

Be a Superstar Reviewer: Four Tips for Getting What You Want from Your Copywriter

Tips for Selecting and Working with Subject Matter Experts

What Causes Marcom Projects to Fail

More Resources

Building Brand Loyalty with Content Marketing

Amazon. Apple. Facebook. The brands with the most loyal customers are, more often than not, the most successful in their market. And it’s no wonder: loyal customers are repeat customers. They’re easier to upsell and cross-sell, and they’re less price-sensitive. They...

How to Design a Co-Branded Data Sheet

Co-branded data sheets are exceptionally popular marketing assets, and it’s easy to see why. These one-pagers not only make it super easy for partners to sell your products, they also make for a great leave-behind with prospective customers. But it can be tricky to...

How to Create a Co-Branded Case Study

You’d love your partners to put their all into marketing your shared offering, but the truth is that they’re as busy as you are. Add to that the possibility that they’re less than well equipped to produce professional marketing collateral—and your path is clear. To...

How to Create a Partner-Facing PowerPoint Pitch Deck

To make it ultra easy for partners to sell your products, we suggest giving them a ready-to-use, co-branded sales deck. This asset includes logos from both of your companies, as well as customized information about how your products work together to benefit your...

Play Nice: Write the Perfect B2B Sales Playbook for Partners

If you sell B2B products through partner channels, a sales playbook just might become the most effective marketing asset in your arsenal. That’s because a good playbook gets partners talking about your products directly with their customers. Some playbooks are massive...

How to Create Great Partner Marketing Messaging

You’ve got partners eager to sell your latest offering. Before they head out the door to talk to their customers on your behalf, make sure you arm them with the foundation to speak intelligently (and on message!) about your solution. The best way to accomplish this?...

The Five Most Useful Partner Marketing Assets

Partner marketing is smart. Selling products through distributors allows you to reach many more customers, and grow your business exponentially. But partners need the right tools—different tools than those you’d share with your customers—to successfully sell your...

Throwback Thursday—How to Create a Great Customer Video, Part I: The Case Study Interview

Compelling customer video testimonials are an important part of any modern marketing campaign. Yet superior case study video interviews require equal parts planning and magic. In a YouTube world, how do you capture the best customer sound bites on camera? Before I...

Four Steps to More-Viral Marketing Content

Going viral is the content marketer’s holy grail. By making audiences feel compelled to share your content, you can multiply the impact of your marketing spend by orders of magnitude. But how do you make that happen? How do you create viral content, like the Old Spice...

How to Stretch Your Marketing Budget

We love to give our clients what they want, and sometimes that means coming up with creative ways to help them do more with a smaller budget. To help clients spend less, we’ve found ways to modify the asset format, change the approach (they do more work—we do less),...

Yes, There Is a “Right Way” to Create Amazing B2B Marketing Content

Here at the Content Bureau, we really like efficiency. We include a detailed project methodology in every proposal, and work very hard to hold our clients to that process during every project. We do this for one simple reason: our methodology helps us to create the...

The Grammar Queen’s Guide to Capitalization

Your Highness: I must confess a shortcoming. Sometimes I’m not sure when to capitalize words. OK, some words. The important ones, like my Boss’s Job Title (boss’s job title?). And the smaller ones in headlines. The more examples that come to mind, the more...

How to Create a High-Impact PowerPoint Slide

Perhaps you’ve seen one recently: a great PowerPoint presentation that was both content-rich and visually interesting. As a B2B marketing professional, you may have wondered what makes a truly great slide. One that’s as concise as it is visually compelling. One that’s...

How to Pick a Word Count for B2B Content Marketing Blog Posts

What’s the ideal word count for a blog post that supports your company’s B2B content marketing program? Search the web and you’ll find plenty of advice about word counts. I just did a quick search and found reasonable recommendations for everything from 500 words to...

Everything You Wanted to Know About Branding But Were Afraid to Ask

Do you want to establish a brand for the first time? Or are you itching to refresh your old one? Perhaps your branding is no longer relevant because of company changes. Or the original brand was done on the cheap. Or maybe the initial product offering has simply...

He, She, or They? Making Marketing Content Gender-Neutral

The public transition of Caitlyn Jenner and the popularity of the Amazon show “Transparent” have given words like “transgender” and “cisgender” a higher profile. At the same time, journalists and other content developers struggle with gender sensitivity in their...

Hey Content Bureau, Can You Make Me This Really Crazy Marketing Asset?

It’s a new year, and we’re having fun coming up with wild new marketing assets for our clients. I just emailed one of our all-time most creative clients—she once asked us to create a pinwheel, yes: a marcom lollipop spinning on a stick!—and it reminded me to tell you...