Resources
DESIGN TIPS
Looking for content marketing layout and design best practices? Look no further than the Content Bureau’s B2B marketing design tips.
Featured Resources
Choosing a Graph That Best Suits Your Data
What Format Should We Use: Adobe InDesign or Microsoft PowerPoint?
Skeuomorphism Gone Bad: When Visual Metaphors Fail
More Resources
What’s the buzz with Figma?
You’re about to kick off an important internal project—the formidable company website redesign. With SMEs, project managers, SEO experts, graphic designers, writers, and editors working remotely in multiple time zones, the thought of collaborating can be daunting....
Why Infographics Work
Infographics are a powerful design tool. They soar into a realm where bar charts, pie charts, and raw data can never travel: instantaneous emotional connection. Let’s look at an example from USAID (below). At first glance, the poster’s strong symbols and clear...
What Format Should We Use: Adobe InDesign or Microsoft PowerPoint?
“In the end, we want a PDF—but should we create it in InDesign or PowerPoint?” It’s a question frequently asked around here, and the answer is always the same: “It depends.” When deciding on an asset format, we ask our clients to consider the following: Design...
Vector or Raster = Huh?
You’ve received a request for a vector logo file from the Content Bureau’s graphic designer. If you’re confused about what that means, and about the difference between image file types, you’re not alone. Let’s chat about these two image file types—vector and...
How to Design a Co-Branded Data Sheet
Co-branded data sheets are exceptionally popular marketing assets, and it’s easy to see why. These one-pagers not only make it super easy for partners to sell your products, they also make for a great leave-behind with prospective customers. But it can be tricky to...
How to Create a High-Impact PowerPoint Slide
Perhaps you’ve seen one recently: a great PowerPoint presentation that was both content-rich and visually interesting. As a B2B marketing professional, you may have wondered what makes a truly great slide. One that’s as concise as it is visually compelling. One that’s...
Want to Tell a Visually Interesting Story in PowerPoint? (Try Our New Asset: Photorealistic PowerPoint.)
No time or budget to create a compelling video for your pitch presentation? Our new asset, photorealistic PowerPoint, could help save the day.
How to Create High-Impact Infographics
Not sure when to use high-impact infographics to help convey your B2B marketing messages? Consider these three general applications.
Creating Successful Web Banner Ads
Web banner ads can be a very effective way for your company to market products and services online. They help build brand awareness, increase visibility, and drive traffic to your site. But getting customers to notice—and actually click on—your banner ad is easier...
Skeuomorphism Gone Bad: When Visual Metaphors Fail
When people first started interacting with computers, software designers chose visual metaphors to help users acclimate to the new environment. The folder icon is a good early example. It immediately made sense that this was a place to store documents. The idea that...
No Words Required: When Iconography Works Better
When is the last time you encountered a road sign with the words “Curvy Road Ahead”? More than likely, you saw a sign like this instead: This sign is highly effective. It’s clear the road ahead has twists and turns—and the squiggly arrow requires no translation. In...
Choosing a Graph That Best Suits Your Data
You have a mountain of valuable data—but how can you use it to convey a poignant message? The answer: a simple but powerful bar, line, or pie graph that will help your audience quickly understand the meaning of your data. Here are a few basic types of graphs: Bar...
Tips for Creating a High-Impact PowerPoint Presentation
A PowerPoint presentation ultimately requires two things: powerful messaging and impactful graphic design. Achieving both requires careful preparation, but the results are so worth it.
Food Is My Muse
Designers—just like everybody else in the world—love to work with products we hold close to our hearts. Consider me more than pleased that olive oil, wine, chocolate fudge, and vodka are among the ‘food’ items we’ve had the chance to play with at our San Francisco...
Typography Tenets: More Design Tips for Non-Designers
You’ve worked hard to create a singular voice; visual focus is just as important. Here are some quick guidelines to avoid common font mistakes and help keep your docs looking pro.
Context Between Content: The Importance Of White Space
You may have heard the proverb: “Do not speak unless you can improve the silence.” When it comes to design, silence is the empty—or negative—space in your layout.
In Defense of Pie Charts in the Real World
Absolutely! I agree with our earlier post, Ideas Without Words—or Pie Charts. Information is beautiful in charts like Caffeine and Calories. I would use this or a similar treatment each and every time the client says: “Designer, go forth with this here unlimited...
Other Categories
